OVERVIEW

This is the concept for the design of a promotional exhibit for original X-BOX at the Sydney Royal Eastershow.

Two designs were created as the floor space for the exhibit had not been defined.

This exhibit was designed for an open space where people in the know could see the exhibit from any side and identify the exhibit from a far. The other advantage for an open exhibit was the space would be inviting for those who were curious but not familiar with the brand, allowing them to investigate without feeling intimidated or committed.

The design would strongly represent the brand with the exhibit visuals, the product demonstrations on the day and the consumer enthusiasm and sentiment on display would be infectious for the general public.

Features

Branded exhibit
Promo videos for the general public
X-Box gaming stations
X-Box paraphernalia
X-Box evangelist staff