The Resworld mid-office is a new custom-built travel management system focused on increasing productivity, insights, profitability for agencies and the network as a whole. The mid-office supports bookings, itinerary generation and destination guides of flights, hotels, cruises, transfers, activities etc. The Resworld mid-office required a new identity not directly related to the company producing the product but still in line with their brand and in the spirit of the user experience.

BRANDING

As the user experience of the product emerged so did the products identity. Many variations of the logo were developed incorporating the concept of the world and various travel motifs.

The final design utilizes a modified version of the parent companies font with different weights used for the “RES“ & “WORLD“; additionally, the “O“ character was replaced with a plane circling the globe, while Resworld does support other products the plane best signified global travel. The Resworld logo design has flexibility with various colour variations possible as displayed below.